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Competitor reporting is derived from completed rank-check payloads. Add tracked keywords and run checks before expecting share-of-voice or head-to-head data.

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Add competitors

  1. Open Competitors.
  2. Select Add competitor and enter a domain with an optional display label.
  3. Add suggested domains when they match real organic competitors.
Domains are normalized and unique per project. Renaming changes only the label; removing a competitor does not delete keywords or rank history.

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Read the report

Choose a market made from location, language, and device. Google is the current search engine. A language-qualified location is a separate market, so Spain in Spanish and Spain in English do not share a share-of-voice calculation. Unavailable markets stay visible but disabled when their language has no search volume data, and the default market is the one with the most completed checks. The report shows:
  • share of voice across keywords where comparable organic ranks exist;
  • shared keyword count for each managed competitor;
  • a head-to-head rank table and gap;
  • filters for keyword tag and position range plus explicit keyword exclusions;
  • CSV export for the selected market and filters.
Suggestions use compact organic snapshots from all tracked keywords. With the default Stop checks at first domain match setting, each snapshot ends when the tracked domain is found; turn the setting off in project defaults when a complete snapshot through the configured depth matters more than provider cost. The selected market is queried without a silent keyword cap. Providers that omit organic result details cannot contribute competitor-domain observations. CSV generation happens only when requested and always includes every managed competitor, even when the table initially collapses lower-ranked columns behind the +N more control. Use separate competitors for domains that belong to the same company when you need domain-level comparison; bisibility does not merge them into an organization. API routes are listed under Competitors.