SEO glossary

Search visibility terms, in plain English.

Plain-English definitions for the terms Bisibility uses. Start with classic Google rank tracking, then branch into SERP features, self-hosting, provider keys, and AI-search roadmap terms.

CompareRank-tracking alternativesCompare Bisibility with SEO suites, rank trackers, and open-source options.ApplyRank-tracking use casesSee how these terms show up in agency, SaaS, local, and open-source work.

Rank tracking7 termsThe basics of keyword positions, schedules, and reports.

Rank trackingRank trackingRank tracking checks where a page appears in search results for a keyword, location, device, and search engine.Read definition Rank trackingKeyword positionKeyword position is the rank where a tracked site or URL appears for one keyword check.Read definition Rank trackingShare of VoiceShare of Voice estimates how much visibility a site gets across tracked keywords compared with competitors.Read definition Rank trackingKeyword cannibalizationKeyword cannibalization happens when several pages on the same site compete for the same search query.Read definition Rank trackingSearch visibilitySearch visibility is how discoverable a brand, site, or page is across rankings, search features, local results, and AI answers.Read definition Rank trackingPosition distributionPosition distribution groups tracked keywords into buckets such as top 3, top 10, top 20, and not ranking.Read definition Rank trackingScheduled rank checkA scheduled rank check automatically refreshes a keyword on a daily, weekly, manual, paused, or custom schedule.Read definition

SERP features4 termsSearch result blocks that can change rankings and clicks.

SERP featuresSERPA SERP is the search engine results page returned for a query, including links, ads, features, maps, and AI modules.Read definition SERP featuresFeatured snippetA featured snippet is a highlighted answer block pulled from a page in the search results.Read definition SERP featuresPeople Also AskPeople Also Ask is a search result block with expandable related questions and answer sources.Read definition SERP featuresSERP featuresSERP features are search result elements such as snippets, People Also Ask, local packs, images, videos, and AI modules.Read definition

AI search4 termsTerms for AI answers, citations, and answer-first search.

AI searchAI OverviewAn AI Overview is Google's generated answer block that can appear above or within normal search results.Read definition AI searchAI ModeAI Mode is an AI-first search view where answers, follow-up prompts, and cited sources matter more than a numbered results list.Read definition AI searchGEO/AEOGEO and AEO are ways to optimize for generated answers, answer boxes, and other answer-first search surfaces.Read definition AI searchLLM citationAn LLM citation is a source mention or link used by an AI answer engine in a generated response.Read definition

Local2 termsLocal and map-led search terms.

LocalLocal packA local pack is the map-based group of local business results shown for location-sensitive searches.Read definition LocalShare of Local VoiceShare of Local Voice measures how visible a business is across local keywords and map-grid checks.Read definition

Data/infra7 termsProvider, API, self-hosting, and agent-access terms.

Data/infraDataForSEODataForSEO is a SERP data provider that returns structured search result snapshots for rank tracking.Read definition Data/infraSerpAPISerpAPI is a search result API provider that returns structured SERP data for automation and rank tracking.Read definition Data/infraSelf-hosted SEOSelf-hosted SEO software runs in infrastructure you control, so data and credentials stay inside your deployment.Read definition Data/infraRank-tracking APIA rank-tracking API lets tools read keywords, projects, checks, and ranking history.Read definition Data/infraGoogle Search ConsoleGoogle Search Console shows Google's own data for impressions, clicks, average position, and indexing issues.Read definition Data/infraBYO providerA bring-your-own provider model means you connect your own data-provider account instead of buying data through the app.Read definition Data/infraMCP serverAn MCP server lets AI agents use structured tools and resources through the Model Context Protocol.Read definition

Turn definitions into visibility data you own.

Bisibility is self-hostable SEO observability with rank tracking, intended URLs, signal timelines, bring-your-own SERP providers, owned Postgres history, REST and OpenAPI access, team permissions, and audit logs.

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